What a marketing dollar is actually worth once the rebuild is counted.
Every figure below starts at the numbers you gave us on the call. Change any of them and the funnel, the profit and the return update as you type — including the part most restoration companies leave out, which is the reconstruction that follows the remediation.
Where the money goes in
One month of spend, followed all the way through to signed work.
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Across a full year
The same numbers held steady for twelve months.
This is a planning model, not a forecast or a guarantee. It assumes steady performance and treats every month identically; real campaigns ramp, seasonality moves mold demand, and job values vary widely. Cost per lead is set by competition and is the figure most likely to move once real campaigns are running. Defaults come from your discovery call: $10–12K average remediation at roughly 50% margin, roughly $30K average reconstruction at roughly 20% margin, the $1,000–3,000 recommended media range, and the $1,300 Growth retainer.
Back to the proposal